#nextbigbeautything fashionable skincare

In the last few years, we’ve seen more and more beauty brands jumping on the ‘Fashion Week’ express train. They are sponsoring shows, doing makeup for the catwalk models, giving away samples and even offering press makeovers in-between hectic show schedules. What’s interesting, however, is seeing brands which are predominantly skincare branch out in to this arena too.

At London Fashion Week SS15 for example, at Shrimps, the new cult fashion brand on the block (and my new favourite obsession) makeup artist Lauren Parsons created radiant complexions with the help of Caudalie. Using the Mattifying and Perfecting fluids, plus layering the Beauty Elixir before makeup ensured a perfect base.

Shrimps, SS15

Whilst, at Temperley, makeup maestro Lisa Eldridge used Liz Earle to create a ‘fresh-faced’ look, whilst their Global Treatment Ambassador Abigail James was on hand to prep and nourish the model’s skin. The Instant Boost Skin Tonic, which formed part of the prep line up is surely a fashionista-favourite in the making? 

Both examples show that the lines between skincare and makeup continue to blur. I am looking forward to more skincare brands giving the makeup big boys a run for their money.
Caudalie Beauty Elixir, £32
Liz Earle Instant Boost Skin Tonic, £13.25
Liz Earle Skin Repair Light Moisturiser, £19.25