How much do you adore Australiana cult beauty brand Aesop?! I love the way they manage to innovate and be so forward-thinking with even the tiniest of things.
I have been (and still am, sometimes) intimidated to try
beauty products at beauty counters. It can be frustrating to have an
over-zealous assistant asking what you are looking for or if you need help when
all you really want to do is browse. I’m curious by nature and I have a habit
of smelling everything from hand cream to mascara (really!).
That’s why I love that Aesop have removed the middle man and
actually put their testers out on to the street. They are positively
encouraging you to try. It’s just a bonus that the hand and body moisturisers
on offer are velvety soft, like whipped cream, and smell of childhood
lollipops.
There’s a good reason to take your gloves off if ever I
heard one.
http://www.aesop.com
